Every lead, from the first ad to the closed sale.

Owl CRM is a CRM for growing businesses. Leads from your website, Facebook and Instagram arrive on their own; your team follows them up by email and WhatsApp; and you see what each campaign really brought in.

Contacts and deals

One record per person, with every form, email, message and note on a single timeline. A visual pipeline for deals, tasks and reminders for the team.

Website and WordPress forms

Forms on your site or through the WordPress plugin create contacts straight away, with the campaign that brought them in.

Facebook and Instagram

Connect your Meta account: lead ad forms become contacts within seconds, and ad spend is read every hour to show cost per lead and per customer.

WhatsApp and Instagram

Link your WhatsApp Business number and your Instagram account, keep using them on your phone, and answer every conversation from one inbox. Send approved WhatsApp templates from automations.

Email campaigns and automations

Newsletters, follow-up sequences and reminders, with consent and unsubscribes handled for you.

Groups and goals

Organise customers into groups, such as events, cohorts or projects. Set a goal for each one and for the year, and follow the progress as sales come in.

Your data stays yours. Each organisation's data is kept apart from every other's and stored on servers in Germany (European Union). We never sell it or use it for advertising. Read the privacy policy.